YOUR NO PIVOT, NO PANIC, NO CONTACT WEDDING BOOKING SYSTEM
FINALLY CREATE YOUR PROFITABLE, FUN WEDDING BUSINESS THE YOU WAY
THE DOUBLE DOWN BOOTCAMP
Market the YOU way, book out 2021, build a buffer fund and DON'T change doing what you love for quick cash
“Pivot” they say
Pivot to what?!!
Unless you're living under a rock (or have very wisely distanced yourself from social media), you've likely been bombarded with the following advice...
- Take your business online!
- Start teaching!
You do what you do because you LOVE it.
Spending the next few months scrambling, creating something new, trying to market, sell, get confident in it...what a colossal waste of time.
Because, remember, you LOVE what you do.
You know how long it took you to get traction with your wedding business...or maybe you're still not really where you want to be?
Chucking some passionless cash grab together to ease your panic is going to leave your wedding business - the services you CHOSE, the ones you've spent real time considering and putting together - abandoned, under-marketed, under-sold and likely create a big dent in that brand you've been trying to build.
You do NOT need to pivot.
I repeat - YOU DO NOT NEED TO PIVOT.
So, now we've got that out of the way...what are you going to do?
You're going to use this time (because you're probably like me and tell yourself if only you had a few weeks free of editing, emails, admin, clients, blah blah blah, that you'd finally get on top of this stuff) to DOUBLE DOWN.
Double the fuck down on what you love.
Get MIND-BLOWINGLY AMAZING at marketing and selling what you do.
Get booked out for next year.
Use the deposits for all those bookings to ease your cash-flow concerns right now.
Finally know that you have a repeatable marketing and sales process that works for YOU.
That reflects YOUR very special way of doing things.
That let's you do your creative thing exactly the way YOU like, talk to your clients the way YOU talk to your friends, make the money YOU need to live the life you want.
It's time to DOUBLE DOWN.
2021 is going to be MEGA for weddings. We all know it.
Don't get distracted.
Don't abandon your brand.
Don't let the clients who are dreaming of YOU miss out because you're busy cobbling together something to make you 20 quid.
This is NOT the lost year.
This is not the year you half-arse something you don't really love to make a disappointing amount of cash.
This is the year you MASTER marketing and sales, so you can finally run a business that makes you serious money (the kind that is more than enough to weather any storm) and have FUN doing it.
Join me to master your wedding marketing, sales and money.
FROM STARVING ARTIST TO CREATIVE BOSS
DOES THIS SOUND FAMILIAR?
- You've been hearing a lot of talk about "pivoting" or "taking your offer online" but you don't want to do that - you started this business because you love it, you want to double down on your wedding business and get it right. And actually make cash during this period - not put everything on hold.
- The current crisis has got you realising just how precarious your financial position is and you're wondering how anyone is making a great living in their wedding business (or if they actually are?!)
- You're not sure if it's even OK to market and sell right now...and if anyone is buying...?! Surely everyone is just as distracted by the C-word as the wedding industry is?
- You feel like marketing and selling is hard...and let's not even get started on the money...
- You rely on being likeable and muddling through to make the sale - you're pretty sure you're leaving a lot of money on the table
- You're simply not getting enough enquiries...
- ...and when you do, they regularly ghost you - even when they sounded mega enthusiastic...and it hurts more than you want to admit
- You give too much of yourself to your clients - every booking leaves you emotionally drained
- You thought running your own business would mean more freedom, but, you work a 80 hours a week, feel like you have to take every booking just to scrape by and you're too scared to work out what you actually get paid an hour because you'd definitely be making more in a "normal" job
- You want to spend more time with dream clients, who rave about you and less time fielding enquiries from couples who make your heart sink and negotiating over obnoxious discount requests
- You're amazing at what you do and you care so much, you're sure if more people knew about you/understood your special something, you'd be fully booked at exciting prices
- You don't want to be a marketer or influencer...you just want to know the exact marketing and sales steps to take so you can get paid and focus on the client work you love
- You know that you're made for something more but it just isn't quite clicking
- You know that right now you're finally not stuck "catching up" and have the time to get your marketing, sales and money sorted once and for all
Hey, I'm Hannah...wedding photography veteran (a decade and counting...!), business coach for wedding pros, dog-bore (I have 500 photos of my dog I think you'll be really interested in).
I studied Economics & Business at university, started my career at a Marketing Agency and quickly realised running my own business was the only way forward to satisfy my ambition/wanderlust/general dislike of being told what to do. I quit my job just 7 months after shooting my first wedding and that first year I earned more than double what I was in my fancy London marketing job.
I'm going to be honest, I didn't start a photography business because I had some unfulfilled creative passion, I didn't choose weddings because I'm a hopeless romantic - I did it because I already had the photography skills and I love business. My biggest joy in life is knowing that I created everything I have - I make every sale, every client, every pound that drops into my travel fund came from a business that wouldn't exist without my brain.
And now I have a mega successful wedding photography brand, where I employ a team of associate photographers (so I can do more business and less shooting - that's probably not your dream, but it's mine). I use my 10 years experience and coaching certifications to help wedding pros to run their businesses like businesses. So they can have more fun, more freedom and more money.
I take wedding pros from starving artists to creative bosses, with fun, bold and profitable wedding businesses.
Get ready for your inbox to be less...
"Can you match this [insert insultingly low number here] quote?"
"Can we sign a contract now? We don't care how much it costs!"
WHO IS THIS FOR?
If you answer a big YES to any of the below, this is made just for you:
- You run a wedding business (we're talking photographers, videographers, planners, florists, venues, celebrants, all those great things...)
- You've been running your wedding business for a while, but, you're over-working, under-earning, chasing clients down...in short, it doesn't feel like you've "got it" just yet
- You're new to the wedding business and want to make sure you set everything up just right to hit the ground running
- You're always looking for the new magic bullet, doing the shiny things and it feels anything but effortless
- You're just not making the money you want (or thought you would be by now) in your wedding business
- You want out of your day job (when all this has blown over)
- You occasionally work with a dream couple and think "this is how it should always be" but a lot of your clients aren't your people, they micromanage you, haggle you down and just don't light you up
- You're determined to make your investment back (I won't have you wasting your money! I will insist on you getting what you came for)
But, this isn't for you if:
- You're not ready to do the work - a fully booked wedding business, 6+ month reserve fund and clients you love working with are totally available to you using these tools - but, I'm not going to do the work for you
- You're looking for a quick fix - I always think business is a bit like a diet, sure, you can starve yourself skinny for a couple of weeks, but, it's not going to stick long-term and you still won't have learnt what made you a chunkster in the first place - it's the same with business, you could do the latest thing and get one or two leads, but, if you don't know why you're doing it and understand the logic, you won't keep them coming long-term - this programme sets your business up for life-time success because you know why - so you can apply that to any new service, business or market changes
- You're not a wedding business (if you're a creative service provider, you can still join, but know that all of the examples will be wedding-focused so there might be a better fit for you somewhere else)
- You're perfectly fine where you're at - if everything is hunky dory (I don't think I've ever said 'hunky dory' before) then you're probably not going to have the drive to see results
WHAT YOU GET
6 VALUE-PACKED MODULES TO GET YOU MARKETING, SELLING AND MAKING MONEY YOUR WAY
Weekly training videos, worksheets, plug and play templates to guide you through the step-by-step to booking dream clients and banking the cash.
Broken down into no fluff, manageable chunks...to deliver the biggest bang for the least time.
WEEKLY GROUP CALLS WITH ME AND YOUR NEW FRIENDS
Get yourself coached live, every week. Don't let those unanswered questions (or, hey, let's be real, lack of action) stop you from making the absolute most of your investment.
Plus, listen in to what your community of wedding pros are getting coached on - and have extra "oh shit yes" moments.
Even introverts like me are looking for an extra boost of community right now. Get stuck in discussing the work you're doing, networking with your wedding pros and ask questions.
I'll be in the group on the daily to give you real-time help throughout your journey.
WEEKLY EMAIL PROMPTS & ACCOUNTABILITY
Worried about getting left behind or running out of momentum? Every week I'll be hitting your inbox with prompts, insights and probably podcast recommendations, so you can keep your eye on the prize and re-focus.
You'll be able to hit reply at any time and hit the SOS alarm if it's time for an intervention.
100% online (and contact-free) over 4 months.
Including implementation weeks for when life (or quarantine) gets in the way.
1 - FACE FACTS & SET GOALS
- No more half-arsing the numbers and "getting by"
- Have you been trying to avoid the facts? Or making vague guesses at how long you’ve got left with the cash in your business?
- We’ll dig right into the numbers and face the reality without panic
- We'll set goals from there - know how many bookings for next year you need, as well as deposits you need for now
- And set exciting goals about the type of weddings you want to work on, the awards you want to win, aiming for what fun and freedom looks like for you
- Get your mind ready to take action, commit to your goals and tackle business like a boss
2 - THE IRRESISTIBLE OFFER
- Finally understand what makes you special - your secret sauce
- Master mind-reader level marketing (we're talking "so accurate I'm pretty sure they bugged my house Alexa style" marketing)
- Explain what you do so clearly, boldly and without drama that you're irresistible to your people
- Give your clients only one option - to say yes
- Create pricing that leaves you plenty of space to do the money stuff you want and is a no-brainer for your clients
- Get a deluge of enquiries coming in (and we're talking those "please please please be free" ones, not the "what are your prices?" one-liners)
- Be able to shout about what you do with confidence
3 - DE-BLAND YOUR BRAND
- Create a brand that brings in clients that you love
- Market in a way that feels the you-est you - so that there's no more second guessing or tying to put on your "marketing voice"
- Finally know WHY clients would book you over everyone else
- Become the business clients book their wedding around - you'll be their first priority, for budget, dates and planning
- Be mega confident that you're amazing value for money and the best choice for your clients
- No fancy design skills or new website templates necessary
4 - GET SEEN
- Get yourself seen by the right people
- Double down on the marketing channels that your ideal clients use and that you feel great about using regularly
- Including the SEO course my clients use to go from Google obscurity (page 10 and beyond!) to the front page - for the searches that actually count and turn into bookings
- Simple PR to build your expert status and feel fancy
- Diving into Instagram and getting those DM’s pinging (even with a less than 500 followers)
- How to actually make money from your audience (not just get a lot of likes from other wedding pros)
5 - SELL, BABY, SELL!
- No more feeling icky, getting tongue-tied over your pricing and leaving sales calls wondering if that was a yes or no
- The anti-ghost formula that gets you replies every time
- Create the mindset you need to close sales effortlessly - switch from feeling gross, to knowing that your sales process is added value for your clients
- Simple tools to close and ask for the sale (without being pushy) so you're not leaving things to chance
- A ready-to-go sales meeting outline to build desire and trust to get that booking locked in
6 - THE MONEY & YOUR MIND
- Find the 3 thoughts that are going to catapult your business success and productivity
- Build your financial reserves - we’re talking at least a 6 month buffer fund (on top of surviving off-peak season) for your business and personal life
- Simple tools to make more money from each client - even once the wedding is over
- Dig into your money mindset so you can start to make money without limitations
- Feel great about how you spend, your debt (yes, you can feel good about debt) and investing
- Learn to ALWAYS get more than your moneys worth from an investment - starting with this programme
BY THE END OF THE DOUBLE DOWN BOOTCAMP YOU WILL HAVE...
100% YOU marketing + sales (that are simple, repeatable + work)
A buffer fund + system to fill this with 6+ months on auto-pilot
Bullet-proof mindset to make your success inevitable
A fully booked 2021 with dream clients (+ deposits in the bank)
Starts on 1st July 2020
6 value-packed modules
Weekly custom coaching
Community of wedding pros
STILL NOT SURE? WOAH THERE...
Let's look at some of the things that might be stopping you from hitting 'go'.
I CAN'T AFFORD THIS RIGHT NOW
I get it...that's why I've priced this course at A THIRD of it's original price.
In one deposit payment, you'll have paid off your entire investment and I'll have officially paid for myself (oh and if your deposit payment isn't at least £299, let's talk about that...!).
But, let's be real - if you're here, you're probably thinking you can't do this alone. And you probably feel like now is the time to get your business working for you.
During this programme you will set up a buffer fund so that next time something unexpected happens, you have a financial cushion. And you'll have money in your business to invest in the future (without a whole lot of agonising over if you can afford it).
I have a 9 month buffer fund - I am not worried about money right now. I also don't charge £5k a wedding, or have a partner supporting me, nor am I an Internet celebrity or even a particularly amazing photographer. I am really bloody good at this stuff though. I know how to run a creative business like a proper business - so that not only am I having fun with my couples, marketing and selling with minimal fuss, but I am making serious money - money that has seen me travel the world numerous times, buy an investment property, always have a significant emergency fund and continually re-invest in my own business and mindset education so I can be the best for you and myself.
This right here is totally possible for you too...and it starts with a comparatively small investment and a promise to yourself that you are going to make your money back ASAP.
I'M NOT SURE I CAN FOCUS RIGHT NOW
Hey, I was totally flailing at first and barely managing to get an hour of work a day done. But, then you know what? I got coached!
If there's one thing I can recommend for a brain that isn't playing ball, it's coaching. And this programme encompasses both mindset and practical skills. A closer look at your mindset may well be the missing piece in your business journey. I'll be with you, every week, with live coaching and 10 years of wedding business experience to create an all-encompassing approach of strategy, all the practical stuff and mindset.
This is why the very first thing we're doing in this course is facing your current situation head on - whether that's cancellations, cashflow problems, concerns about family, your own health, or just going stir crazy. Or whether you've got the exact same business concerns you had back in February...because, yes, those are still a thing.
I'VE DONE OTHER COURSES BEFORE AND DIDN'T FINISH THEM/GET RESULTS
This isn't an anonymous, at-your-own-pace deal. I am a coach. I will coach you. Not just on all the practical stuff, but on the ways you're getting in your own way. All I ask is if you feel yourself checking out or falling behind, send me an email, or get coached on the weekly calls, or say something in the Facebook group and together we will find the place your head needs to be to get this done and get results.
Everyone on this programme is going to learn the simple tools to ensure you never waste money on a business investment - that's how to take responsibility and get what you came for. And that starts with taking the leap and signing up.
Starts on 1st July 2020
6 value-packed modules
Weekly custom coaching
Community of wedding pros